Persona AIPersona AI
PricingAdvisors
The decision engine for builders

Clarify what you already know.

You don't need another chatbot. You need a Kill Signal, a Binary Verdict, and a Values Reality Check.

Get started Try Advisors
Traditional AI

The Problem

Chatbots keep you talking. They say "it depends" and give you more options, not fewer. You leave more confused than when you started.

~30sTo Full Clarity
6Mental Models
4.8Clarity Score
92%Worth It
The Team

Your personal board of directors.

Don't just chat. Consult. Each persona is engineered to attack your problem from a specific, high-leverage angle.

Elon Musk
E

Elon Musk

First Principles

First-principles engineering thinking. Physics-based problem solving.

Naval Ravikant
N

Naval Ravikant

Leverage & Wealth

Leverage, wealth principles, and philosophical startup wisdom.

Paul Graham
P

Paul Graham

YC Wisdom

Y Combinator wisdom. Essays-based startup fundamentals.

Jeff Bezos
J

Jeff Bezos

Customer Obsessed

Customer obsession. Long-term thinking. Day 1 mindset.

Steve Jobs
S

Steve Jobs

Design & Taste

Design-first simplicity. Saying no. Taste and vision.

Peter Thiel
P

Peter Thiel

Contrarian Strategy

Contrarian strategy. Zero-to-one thinking. Monopoly focus.

Meet the full board

Not another chatbot.

We don't chat. We compute decisions.

Standard AI

  • "It depends on your goals..."
  • Walls of text
  • Zero accountability
  • Hallucinates facts

Persona Chatbots

  • Fun mimicry
  • Good for brainstorming
  • Still indecisive
  • Entertainment focused

Decision Engine

  • Kill Signals (When to quit)
  • Values Alignment Check
  • 5-Year Visualization
  • Binary Verdict (YES/NO)

Show, don't tell.

The difference between a chat and a verdict.

Generic AI Output
"Deciding whether to pivot is a complex choice that depends on many factors. You should consider your market fit, runway, and team morale. On one hand, staying the course shows grit. On the other hand, pivoting might reveal new opportunities. Perhaps you could try a hybrid approach for a few weeks and reassess..."
Persona AI Engine Output
VERDICT:PIVOT NOW
CONVICTION:84%
Kill Signals Triggered:
  • CAC > $50 in first 48hCRITICAL
  • Retention < 20% by week 2WARNING
Action Plan:

Kill "Option A" immediately. You are burning cash on a dead end. Launch MVP-B by Friday 5PM.

Advisor Chat Mode

Don't chat. Consult.

Standard bots agree with you. Advisors challenge you.

Standard AI Chat

I'm worried my pricing is too high at $99. Should I lower it?

Pricing is a difficult decision. There are pros and cons to lowering it.

If you lower it, you might get more customers, but your margin will decrease. If you keep it high, you confirm premium value.

Maybe you could try A/B testing or running a discount campaign to see what happens?

Elon Persona

I'm worried my pricing is too high at $99. Should I lower it?
Elon

Thinking from First Principles:

Wrong question. The price is irrelevant if the value is infinite.

If the product actually works, $99 is free. If it doesn't, $0 is too expensive.

Fix the product, not the price.

Real outcomes.

From "maybe" to "move."

Kill Signal Detected

"Should I quit my job to build this MVP?"

User Values

Security > Freedom. 3 month runway.

Verdict

NO (Wait) โ€” Your values prioritize security, but your runway is too short. Kill Signal: If you don't have a paying pilot in 2 weeks, you will run out of cash.

High Conviction

"Which target market should we focus on?"

User Values

Speed > Quality. Solo Founder.

Verdict

SME/Prosumer โ€” Enterprise sales take 6 months. You value speed. Do not go upmarket yet.

How it works.

From brain fog to binary verdict in 3 steps.

01

Describe your decision

Type what you're stuck on in plain English. Include your situation, stakes, and constraints.

Example Input

"Should I quit my $120K job to build my SaaS full-time? 50 beta users, 5 paying, wife is pregnant, 3 months savings..."

02

AI computes your decision

6 mental models analyze constraints, extract options, and stress-test every path. ~30 seconds.

What happens
Constraint analysis
Option stress-testing
Kill signal detection
03

Get your verdict

A clear YES or NO with conviction score, kill signals, and conditional factors. No hedging.

Example Output
VerdictNO (Wait)
Conviction87%
Kill Signal๐Ÿ”ด Active
Try it free

2 free analyses ยท No credit card required

Built for builders.

If you recognize yourself here, this tool was made for you.

๐Ÿ”ฅ

Solo Founders

No co-founder to debate with. No board to validate ideas. You need an unbiased second brain.

โšก

Startup CEOs

Pivot or double down? Hire or outsource? Fire or coach? High-stakes decisions that keep you up at night.

๐ŸŽฏ

Career Switchers

Quit the corporate job? Take the offer? Start freelancing? Life-changing decisions need structure, not opinions.

๐Ÿ’ก

Indie Hackers

Which feature to build next? When to launch? How to price? Stop guessing, start computing.

500+
Decisions Analyzed
4.8/5
Clarity Score
30s
Avg. Analysis Time
92%
Said "Worth It"

Wall of truth.

Real founders. Real breakthroughs.

"

I fired my co-founder after a 20-minute session with the Steve Jobs persona. It was brutal, but it was the right call. Saved my company.

Tech Founder
Seed Stage SaaS
Saved 6mo Runway
"

The Elon persona tore apart my unit economics. I realized I was scaling a loss. Pivoted to enterprise sales the next week.

Growth Lead
E-commerce Aggregator
+40% Margins
"

I stopped asking my friends for advice. They are too nice. This thing doesn't care about my feelings, only my success.

Solopreneur
Indie Hacker
Launched in 4 Days

The clarity loop.

1. Values & Viz
2. Engine
3. Kill Signals
4. Gut Check

Simple pricing.

No tokens. No noise. Clear pricing for clear decisions.

Founding Member

Unlimited Access

โ‚น149/ mo
Unlimited Decision Analysis
All Founder Personas (6+)
Binary Verdicts & Kill Signals
Advisor Chat Mode
Decision History
Priority Inference
Gain Absolute Clarity
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No token limitsNo conversational fluffPure decision engineering

FAQ

Is this just another AI chatbot?

No. This is a structured decision engine. We prioritize clarity, binary tradeoffs, and kill signals over generic conversational responses.

Why not just use ChatGPT?

ChatGPT is reactive. Our engine enforces reasoning constraints and re-evaluation protocols that generic prompts often miss.

Who is this for?

Founders, builders, and strategic thinkers who need high-conviction decisions โ€” not just stylized opinions.

What are "Kill Signals"?

Specific, falsifiable conditions (e.g. CAC/Runway targets) that, if met, mean you should stop or pivot immediately.

Persona AIPersona AI
StartDashboardAdvisors

ยฉ 2025 Persona AI. Decision compression for builders.